Meditation Media

As professionals in the world of digital media, content strategy plays a significant role in our work. Content creation, social media marketing, website design, advertising, and all other branches of digital media can only function optimally with the use of content strategy.  A Balancing Act Content strategy is the balance between users’ needs and business…

The image above is an example of a post I created for Stony Creek Brewery in Branford, CT, where I work as their Marketing & Social Media Coordinator.  Working in social media marketing, my daily life involves planning, generating, editing, and posting content across platforms. These tasks contribute to the wider idea of content strategy,…

Recently, I created a social media marketing campaign for Stony Creek Brewery in Branford, CT. As the Marketing & Social Media Coordinator for the brewery, I was privileged to have access to a surplus of information that helped me design the campaign.  At the start of my planning for this campaign, I had been working…

Have you ever tried clicking on a link while scrolling on Instagram? You won’t be met with the classic blue, underlined text we’re all aware of. Instead, you’ll find a string of plain, gray letters and characters that lead to nowhere.  Instagram doesn’t allow link-sharing within captions or comments. This is also true for TikTok.…

We live in a capitalist society fueled by a digital landscape.  In other words, there are two things the average person can no longer avoid: business and the Internet. While capitalism has been around for quite some time, the Internet – specifically social media – is still extremely new. These two worlds are weaving their…

As social media continues to rapidly evolve, it is important to stay mindful and have frequent discussions to evaluate how it influences our daily lives. Personally, social media is a part of my everyday routine. I frequently scroll through TikTok, Instagram, Twitter, and Youtube – more than I would like to admit. Not only do…

This week, I made three different social media posts on three different platforms promoting the same article. The purpose of this is to showcase how we can optimize our engagement on each social networking site by tailoring our posts to each platforms’ unique environment. Although they may function the same, social media apps can entail…

It is difficult to judge the flow of your own writing. Where is the balance between lacking professionalism and lacking relatability? Tilting the scale either way can scare a reader away.  Attempting the effortless writing style may seem like a nonsensical stream of consciousness that comes out naturally and perfectly in a digestible format. Creating…

These days, asking for someone’s attention is a tall order, and keeping it is near impossible. Back in the days of newspapers, the contents of the front page were curated with only the most important information. Those strolling by could get a sense of the daily news without unfolding or even picking up the paper.…

As the age of the Internet evolves, and we evolve with it, we can notice some of the ways in which our cognition has progressed over time. Reading, as it turns out, is a noticeable factor that is changing with the use of digital technology.  Most tend to assume that reading is reading – whether…